A faster workflow
Certificates, checklist, publishing to website and portals, messages, and documents belong to the file. AI reads your PDFs and drafts a reply. You no longer switch between mailbox, chat, portal, and spreadsheet.
The CRM that takes over the office work
ImmoCRM brings together listings, deals, contacts, email, WhatsApp, calendar, your own website, signing, and the office’s own bookkeeping. Checklists, triggers, and follow-up run on their own.
One file per listing, per deal, and per contact. No retyping, no separate inboxes, no separate website builder. Does your office work differently? Then we adjust the steps.
Automation
One flow that speeds up the office work
ImmoCRM speeds up the workflows of your office. Email, WhatsApp, your website, the calendar, and contracts share one flow. Automated messages use your templates; AI helps you write, but never sends on its own.
Mail lands in the file, with the reply already drafted.
Connect Google or Outlook. Mail from followed senders or with keywords arrives with a draft reply from your templates. You read, adjust, and send, with listing attachments, brochure, or a planning link. Everything hangs on the listing, the deal, or the contact.
Why ImmoCRM
A generic CRM adapts to real estate. ImmoCRM is built for it.
Listing, deal, contact, and conversation live in one place, with your website, your calendar, and your bookkeeping alongside. Checklists, triggers, and follow-up run with the file, so the office retypes less and chases less.
Follow-up that sticks
Every conversation stays with the person and the listing. Decisions and Tasks show who is waiting, what you promised, and what comes next, with colour as soon as the response time is running out.
The whole office
From prospect to signed deed and invoice: leads grow on their own board, deals move through stages, Finances and Reports show what the office earns and who did what.
Pricing
One plan, everything included
€140 per month for the first user, then €40 per extra user. Every module and your own website included. If your office works differently, we prepare a custom price.
Most chosen
ImmoCRM
The full office, in one flow
€140
first user / month
€40
per extra user / month
- Unlimited listings, deals, contacts, tasks, and website leads
- Your own website on your own domain
- Publishing to Immoweb, Immoscoop, and Immomaps
- WhatsApp and email inbox with AI draft replies
- Calendar, viewings, and planner
- Collaboration and signing through a link
- Virtual staging
- Finances and reports
- Team roles and permissions
- Dutch and English
- Onboarding through a demo
Custom
For offices that work differently
Custom
Possible discount for a larger team
- Everything in ImmoCRM
- Workflows on request
- Extra fields, stages, or steps
- Several branches
- Personal onboarding
- Scoped in the demo
Immoweb, Immoscoop, WhatsApp (Meta), and your Google or Outlook account need their own accounts. ImmoCRM connects them. Your website, collaboration, and signing live inside ImmoCRM itself.
Features
Everything the office already does, in one CRM
No module shop. This is the product: from listing file and publishing to signing, bookkeeping, and reports, including your website and the conversations around it.
Listing file
Every property is a file with details, status, and what’s left.
AI document intake
PDFs in, a pre-filled listing out. The PDFs never leave your browser.
Photos, video, and floor plans
Photos are resized automatically. Video plays on your website.
Documents and certificates
EPC, asbestos, inspections, and deeds on the listing, with visibility per file.
Checklist with phases
From prospecting to aftercare. Recognised documents tick themselves off.
Layout and surroundings
Rooms per floor; shops, schools, and station calculated automatically.
Map view
Your whole portfolio as pins on the map, with a listing summary per pin.
Clone a listing
Details come along; photos, parties, and tasks are your choice.
Publish to your website
Same source as the office. Live within seconds, no CMS.
Immoweb
Publish, update, take offline, and boost from the file.
Immoscoop and Immomaps
Feeds per office, with status and last error per portal.
Publication brochure
PDF of the listing, also as an attachment in your mail.
Own website included
Listings, selling, valuation, signup, and compare on your own domain.
Visibility per field
Choose per field and document what goes on the website. Price on request is possible.
Listing and stage triggers
Automatic mail or WhatsApp on publishing or a stage change, from your templates.
Deals pipeline
Kanban with your own stages, colours, extra fields, and gates.
Deal file
Tasks, notes, and messages belong to the deal.
Tasks
Office overview, assign, reject with a reason, reminders.
Prospect board
New leads grow on their own board first.
Contacts and network
Buyer to notary, with timeline and communication tab.
Search profile
What someone is looking for, on the contact.
Candidate matching
Link interest to matching listings, and the other way round.
Website leads
Enquiries arrive as a work queue, with acknowledgement.
WhatsApp inbox
Office number via Meta. Conversations on the person and the listing.
WhatsApp flows
Button conversations and automatic keyword replies.
Mail inbox
Google or Outlook connected. Followed senders and keywords.
AI draft replies
A draft ready on arrival. Rewrite on a button. Never sends on its own.
Templates
Per office or per person, for mail, WhatsApp, and planning.
Communication per file
All mails and WhatsApp conversations on contact and listing.
Calendar link
Google or Outlook in the CRM, appointments on contact and listing.
Planner with votes
All parties vote on a time. You book the chosen moment.
Invites
Confirmation by mail or WhatsApp, with Meet or Teams link.
Colleague calendar
See when colleagues are busy, without their details.
Decisions
Open actions from mail, chat, website, planning, and listings.
Collaboration
One document, several parties, every version kept.
Signing
Boxes on the PDF, sign through a personal link, result on the listing.
Virtual staging
Turn an empty room photo into a furnished preview.
3D studio
Place one piece or view a room in 3D.
Finances
Office revenue, costs, and attachments, per quarter and year.
VAT and export
VAT overview per quarter, CSV and zip for the accountant.
Reports
Key figures per employee and period, as PDF.
Dashboard
Widgets you arrange yourself, personal per user.
Activity log
Who did what, when. Per office and per file.
Roles and permissions
Read or write per module, own records or office-wide.
Several offices
One login, switch between branches. Data separated per office.
GDPR tools
Export and anonymise per contact, duplicate detection on entry.
Built-in documentation
Guidance per module inside the CRM, for everyone who logs in.
Dutch and English
The product in two languages, own colour per user, also on your phone.
How it works
Live in 3 steps
No self-serve trial. We take the office live together.
01 Free demo
We show ImmoCRM and talk through how your office works: stages, checklist, website, portals. No obligation, no automated signup.
02 Migration and setup
We help import listings, contacts, and deals from Excel or your current software. Together we set up your logo, domain, mail, WhatsApp, and templates.
03 Training & go-live
Personal training in Dutch or English, plus built-in documentation per module. Your team is operational quickly.
FAQ
Frequently asked questions
Short and concrete. If your question isn’t here, ask it in the demo.
Who is ImmoCRM for?
Estate agencies in Belgium and the Netherlands that want listings, deals, contacts, and conversations in one workspace, with their website and bookkeeping alongside. Not a generic CRM you later bend toward property.
How is it different from a generic CRM?
ImmoCRM is built around the file: certificates, checklist, publishing to website and portals, viewings, messages, and signing belong to the listing or the deal. You don’t have to stitch mail, WhatsApp, portals, and spreadsheets together yourself.
How much does it cost?
ImmoCRM is €140 per month for the first user, then €40 per extra user. Everything is included, your own website too. For larger teams or different workflows we prepare a custom quote.
What is a seat?
One seat is one person with a login. The first user is €140 per month, each extra user €40. You pay per active login, not per listing, per module, or per website visitor.
Do we really get our own website?
Yes. ImmoCRM includes a public website for your office with listings, listing detail, selling, free valuation, search signup, compare, about us, and contact. You connect your own domain and logo in Settings. Everything comes from the CRM and updates within seconds.
Which portals do we publish to?
Your own website, Immoweb, Immoscoop, and Immomaps, from the same file. Per channel you see whether the listing is online and what the last error was. Boosting works from the CRM. Immoweb requires a PRO account for your office.
Is there a free trial?
No. We start with a demo so you see the product in your office. Then we take you live. No automated signup.
How long until we are operational?
After the demo we plan migration, setup, and training. Small offices are often live within a week. Larger files or extra workflows we scope in the demo.
Can you migrate our data?
Yes. We help import listings, contacts, and deals from Excel or your current software. New listings you then read in yourself with the AI document intake. Scope and timing are part of onboarding.
Does it work in Belgium and the Netherlands?
Yes. ImmoCRM is made for offices from Antwerp to Amsterdam. The product is available in Dutch and English.
Does ImmoCRM cover sales and lettings?
Yes. Listings are for sale or for rent, the pipeline works for sales and lettings, and contacts can be buyer, seller, tenant, or landlord.
Do I need separate accounts for WhatsApp, email, and Immoweb?
Yes. WhatsApp needs a business number with Meta, mail and calendar connect through your own Google or Outlook account, and Immoweb requires a PRO account. ImmoCRM connects them so the work stays in one flow. Your website, collaboration, and signing live inside ImmoCRM itself.
What exactly does the AI do?
Four things: read the PDFs of a new listing into pre-filled details, draft a reply when a mail arrives, rewrite a text or compose an appointment message when you click for it, and furnish an empty room photo. The AI never sends a message on its own.
So does the CRM send messages automatically after all?
Only if you set it up, and always with your own templates: an acknowledgement on a website enquiry, a mail or WhatsApp on a stage change or publication, and WhatsApp replies on keywords. No AI text goes out without you reading it.
How does signing work?
You place signature boxes on a PDF in the CRM. Each signer gets a personal link by mail and signs at home with mouse or finger. The signature lands on the PDF right away, and the PDF is kept on the listing. Before that, parties can draft the document together with version history and approval.
Is bookkeeping included?
The Finances module tracks revenue from won deals, costs with attachments, and a VAT overview per quarter. It does not replace your accountant: you export everything as CSV and zip and pass it on.
Can we see what employees do?
Yes. Reports shows key figures per employee and period, with comparison against the previous period and a PDF. The activity log shows who changed what. Who may see it is set per role.
Can we change workflows?
Much of it you set yourself: deal and prospect stages, extra fields, triggers, checklist, default tasks, templates, and response time. If your office works differently still, we add steps or fields. We agree that in the demo — not as a shop add-on.
How do team roles work?
Not everyone needs everything. Per module you choose none, read, or write, and for contacts, listings, deals, tasks, WhatsApp, and reports whether someone sees own records or the whole office. Administrators manage integrations and domains.
What if we have several branches?
That works. Each office has its own separated data, website, and settings. Anyone working at several branches switches with one login. Larger teams can get a custom quote.
What is virtual staging?
You turn an empty room photo into a furnished preview, described in plain language. A whole room or one piece in a spot, with before-and-after slider and 3D studio. Each office has a weekly AI credit; the result is saved with the listing media.
How do you handle privacy and the GDPR?
Data is separated per office and shielded per role. Per contact you can export and anonymise. We use the demo form on this site only to answer your request. Details are in the privacy statement, cookie policy, and terms of service.
How do we start?
Request a demo. We walk the product with you, look at your data, and plan migration, setup, and training. No self-serve checkout.