A faster workflow
Certificates, publishing, and messages belong to the dossier. You don’t switch between mailbox, chat, and spreadsheet.
The CRM that takes over the office work
ImmoCRM automates the work around your listings. Checklists, certificates, and follow-up run on their own, and mail, WhatsApp, and your website sit in the same flow.
Listings, deals, and conversations live in one place. No retyping, no separate inboxes. Does your office work differently? Then we adjust the steps.
Automation
One flow that speeds up the office work
ImmoCRM speeds up the workflows of your office. Mail, WhatsApp, website, calendar, and contracts share one flow, so you retype less and chase less.
Mail lands in the dossier, not in a separate inbox.
Incoming messages belong to the listing or the deal. You reply with templates, without retyping into another mailbox.
Why ImmoCRM
A generic CRM adapts to real estate. ImmoCRM is built for it.
Listing, deal, and conversation live in one place. Checklists and follow-up run with the file, so the office retypes less and chases less.
Follow-up that sticks
Every conversation stays with the person and the listing. You see who is waiting, what you promised, and what comes next.
Clients and prospects
Leads grow on their own board first. When it becomes serious, the file and the conversation are already there.
Pricing
One plan, everything included
€140 per month for the first user, then €40 per extra user. If your office works differently, we prepare a custom price.
Most chosen
ImmoCRM
The full office, in one flow
€140
first user / month
€40
per extra user / month
- Unlimited listings, deals, contacts, and website leads
- WhatsApp and email inbox
- Publishing to your website and Immoweb
- Calendar, viewings, and planner
- Contracts: edit, history, and signing
- Virtual staging
- Team roles and permissions
- Dutch and English
- Onboarding through a demo
Custom
For offices that work differently
Custom
Possible discount for a larger team
- Everything in ImmoCRM
- Workflows on request
- Extra fields or steps
- Personal onboarding
- Scoped in the demo
Immoweb, WhatsApp, and email need their own accounts. ImmoCRM connects them.
Features
Everything the office already does, in one CRM
Not a module shop. This is the product: from listing file to signature, including the conversations around it.
Listing file
Every property is a dossier with details, status, and what’s left.
Media and documents
Photos, plans, and certificates stay on the listing.
Publishing checklist
What’s left before you go live, in the same file.
Certificates and duties
Certificates belong to the property, not a loose folder.
Publish to your website
Same source as the office. No retyping into a CMS.
Publish to Immoweb
Push the listing when the file is ready.
Deals pipeline
Kanban by stage. Move a deal to the next step.
Deal file
Tasks, notes, and messages belong to the deal.
Tasks and follow-up
What’s open, in the same screen as the deal.
Prospect board
New leads grow on their own board first.
Contact files
A person with a timeline, not a loose list.
Search profile
What someone is looking for, on the contact.
Matching
Match interest to the right listings.
Website leads
Enquiries land as a work queue, not inbox noise.
WhatsApp inbox
Conversations stay with the person and the file.
Email inbox
Incoming mail lands on the listing or the deal.
Message templates
Reply without starting from a blank page.
AI for wording
It may rewrite a text. It never sends.
Calendar sync
Appointments sit next to your own calendar.
Viewings
Viewings belong to the listing, not a separate calendar.
Planner with votes
All parties vote on a time. You book the chosen slot.
Decisions
Open actions from mail, chat, planning, and listings.
Contracts
Edit together, keep the history, sign when it is right.
Virtual staging
Turn an empty room photo into a furnished preview.
Team roles
Permissions per module, own records or office-wide.
Dutch and English
The product in two languages, for the whole office.
How it works
Live in 3 steps
No self-serve trial. We take the office live together.
01 Free demo
We show ImmoCRM and talk through how your office works. No obligation, no automated signup.
02 Data migration
We help import listings, contacts, and deals from Excel or your current software. No data loss.
03 Training & go-live
Personal training in Dutch or English. Your team is operational quickly.
FAQ
Frequently asked questions
Short and concrete. If your question isn’t here, ask it in the demo.
Who is ImmoCRM for?
Estate agencies in Belgium and the Netherlands that want listings, deals, and conversations in one workspace. Not a generic CRM you later bend toward property.
How is it different from a generic CRM?
ImmoCRM is built around the dossier: certificates, publishing, viewings, and messages belong to the listing or the deal. You don’t have to stitch mail, WhatsApp, and spreadsheets together yourself.
How much does it cost?
ImmoCRM is €140 per month for the first user, then €40 per extra user. Everything is included. For larger teams or different workflows we prepare a custom quote.
What is a seat?
One seat is one person with a login. The first user is €140 per month, each extra user €40. You pay per active login, not per listing or per module.
Is there a free trial?
No. We start with a demo so you see the product in your office. Then we take you live. No automated signup.
How long until we are operational?
After the demo we plan migration and training. Small offices are often live within a week. Larger files or extra workflows we scope in the demo.
Can you migrate our data?
Yes. We help import listings, contacts, and deals from Excel or your current software. Scope and timing are part of onboarding.
Does it work in Belgium and the Netherlands?
Yes. ImmoCRM is made for offices from Antwerp to Amsterdam. The product is available in Dutch and English.
Do I need separate accounts for WhatsApp, email, and Immoweb?
Yes. Those services need their own accounts. ImmoCRM connects them so the work stays in one flow. You write and sign contracts in ImmoCRM.
Does the AI send messages to clients?
No. AI may rewrite a text. Sending is always you, from the inbox.
Can we change workflows?
Yes, on request. If your office works differently, we add steps or fields. We agree that in the demo — not as a shop add-on.
How do team roles work?
Not everyone needs everything. Roles decide who can read or change listings, deals, or the inbox — own records or office-wide.
Do we publish to Immoweb and our own site?
Yes. Your website and Immoweb share the same source. Photos and status sit in one publishing flow.
What is virtual staging?
You turn an empty room photo into a furnished preview. The result is saved with the listing media.
Does ImmoCRM cover sales and lettings?
The product is built around listing, deal, and conversation — typically for sales offices. Using the same files for lettings is something we discuss in the demo.
How do you handle privacy?
We use the demo form only to answer your request. We do not sell that data. Details are in the privacy statement, cookie policy, and terms of service.
What if we have several branches?
That works. We match reach and roles to how the office works. Larger teams can get a custom quote.
How do we start?
Request a demo. We walk the product with you, look at your data, and plan migration and training. No self-serve checkout.