FAQ

Frequently asked questions

Short and concrete. If your question isn’t here, ask it in the demo.

Who is ImmoCRM for?

Estate agencies in Belgium and the Netherlands that want listings, deals, contacts, and conversations in one workspace, with their website and bookkeeping alongside. Not a generic CRM you later bend toward property.

How is it different from a generic CRM?

ImmoCRM is built around the file: certificates, checklist, publishing to website and portals, viewings, messages, and signing belong to the listing or the deal. You don’t have to stitch mail, WhatsApp, portals, and spreadsheets together yourself.

How much does it cost?

ImmoCRM is €140 per month for the first user, then €40 per extra user. Everything is included, your own website too. For larger teams or different workflows we prepare a custom quote.

What is a seat?

One seat is one person with a login. The first user is €140 per month, each extra user €40. You pay per active login, not per listing, per module, or per website visitor.

Do we really get our own website?

Yes. ImmoCRM includes a public website for your office with listings, listing detail, selling, free valuation, search signup, compare, about us, and contact. You connect your own domain and logo in Settings. Everything comes from the CRM and updates within seconds.

Which portals do we publish to?

Your own website, Immoweb, Immoscoop, and Immomaps, from the same file. Per channel you see whether the listing is online and what the last error was. Boosting works from the CRM. Immoweb requires a PRO account for your office.

Is there a free trial?

No. We start with a demo so you see the product in your office. Then we take you live. No automated signup.

How long until we are operational?

After the demo we plan migration, setup, and training. Small offices are often live within a week. Larger files or extra workflows we scope in the demo.

Can you migrate our data?

Yes. We help import listings, contacts, and deals from Excel or your current software. New listings you then read in yourself with the AI document intake. Scope and timing are part of onboarding.

Does it work in Belgium and the Netherlands?

Yes. ImmoCRM is made for offices from Antwerp to Amsterdam. The product is available in Dutch and English.

Does ImmoCRM cover sales and lettings?

Yes. Listings are for sale or for rent, the pipeline works for sales and lettings, and contacts can be buyer, seller, tenant, or landlord.

Do I need separate accounts for WhatsApp, email, and Immoweb?

Yes. WhatsApp needs a business number with Meta, mail and calendar connect through your own Google or Outlook account, and Immoweb requires a PRO account. ImmoCRM connects them so the work stays in one flow. Your website, collaboration, and signing live inside ImmoCRM itself.

What exactly does the AI do?

Four things: read the PDFs of a new listing into pre-filled details, draft a reply when a mail arrives, rewrite a text or compose an appointment message when you click for it, and furnish an empty room photo. The AI never sends a message on its own.

So does the CRM send messages automatically after all?

Only if you set it up, and always with your own templates: an acknowledgement on a website enquiry, a mail or WhatsApp on a stage change or publication, and WhatsApp replies on keywords. No AI text goes out without you reading it.

How does signing work?

You place signature boxes on a PDF in the CRM. Each signer gets a personal link by mail and signs at home with mouse or finger. The signature lands on the PDF right away, and the PDF is kept on the listing. Before that, parties can draft the document together with version history and approval.

Is bookkeeping included?

The Finances module tracks revenue from won deals, costs with attachments, and a VAT overview per quarter. It does not replace your accountant: you export everything as CSV and zip and pass it on.

Can we see what employees do?

Yes. Reports shows key figures per employee and period, with comparison against the previous period and a PDF. The activity log shows who changed what. Who may see it is set per role.

Can we change workflows?

Much of it you set yourself: deal and prospect stages, extra fields, triggers, checklist, default tasks, templates, and response time. If your office works differently still, we add steps or fields. We agree that in the demo — not as a shop add-on.

How do team roles work?

Not everyone needs everything. Per module you choose none, read, or write, and for contacts, listings, deals, tasks, WhatsApp, and reports whether someone sees own records or the whole office. Administrators manage integrations and domains.

What if we have several branches?

That works. Each office has its own separated data, website, and settings. Anyone working at several branches switches with one login. Larger teams can get a custom quote.

What is virtual staging?

You turn an empty room photo into a furnished preview, described in plain language. A whole room or one piece in a spot, with before-and-after slider and 3D studio. Each office has a weekly AI credit; the result is saved with the listing media.

How do you handle privacy and the GDPR?

Data is separated per office and shielded per role. Per contact you can export and anonymise. We use the demo form on this site only to answer your request. Details are in the privacy statement, cookie policy, and terms of service.

How do we start?

Request a demo. We walk the product with you, look at your data, and plan migration, setup, and training. No self-serve checkout.