Listing file
Every property is a file with details, status, and what’s left.
ImmoCRM
Everything in one workspace
ImmoCRM covers the path from prospect to signature and invoice, including your own website. No add-on modules to buy later — this is the product.
Features
Everything the office already does, in one CRM
No module shop. This is the product: from listing file and publishing to signing, bookkeeping, and reports, including your website and the conversations around it.
AI document intake
PDFs in, a pre-filled listing out. The PDFs never leave your browser.
Photos, video, and floor plans
Photos are resized automatically. Video plays on your website.
Documents and certificates
EPC, asbestos, inspections, and deeds on the listing, with visibility per file.
Checklist with phases
From prospecting to aftercare. Recognised documents tick themselves off.
Layout and surroundings
Rooms per floor; shops, schools, and station calculated automatically.
Map view
Your whole portfolio as pins on the map, with a listing summary per pin.
Clone a listing
Details come along; photos, parties, and tasks are your choice.
Publish to your website
Same source as the office. Live within seconds, no CMS.
Immoweb
Publish, update, take offline, and boost from the file.
Immoscoop and Immomaps
Feeds per office, with status and last error per portal.
Publication brochure
PDF of the listing, also as an attachment in your mail.
Own website included
Listings, selling, valuation, signup, and compare on your own domain.
Visibility per field
Choose per field and document what goes on the website. Price on request is possible.
Listing and stage triggers
Automatic mail or WhatsApp on publishing or a stage change, from your templates.
Deals pipeline
Kanban with your own stages, colours, extra fields, and gates.
Deal file
Tasks, notes, and messages belong to the deal.
Tasks
Office overview, assign, reject with a reason, reminders.
Prospect board
New leads grow on their own board first.
Contacts and network
Buyer to notary, with timeline and communication tab.
Search profile
What someone is looking for, on the contact.
Candidate matching
Link interest to matching listings, and the other way round.
Website leads
Enquiries arrive as a work queue, with acknowledgement.
WhatsApp inbox
Office number via Meta. Conversations on the person and the listing.
WhatsApp flows
Button conversations and automatic keyword replies.
Mail inbox
Google or Outlook connected. Followed senders and keywords.
AI draft replies
A draft ready on arrival. Rewrite on a button. Never sends on its own.
Templates
Per office or per person, for mail, WhatsApp, and planning.
Communication per file
All mails and WhatsApp conversations on contact and listing.
Calendar link
Google or Outlook in the CRM, appointments on contact and listing.
Planner with votes
All parties vote on a time. You book the chosen moment.
Invites
Confirmation by mail or WhatsApp, with Meet or Teams link.
Colleague calendar
See when colleagues are busy, without their details.
Decisions
Open actions from mail, chat, website, planning, and listings.
Collaboration
One document, several parties, every version kept.
Signing
Boxes on the PDF, sign through a personal link, result on the listing.
Virtual staging
Turn an empty room photo into a furnished preview.
3D studio
Place one piece or view a room in 3D.
Finances
Office revenue, costs, and attachments, per quarter and year.
VAT and export
VAT overview per quarter, CSV and zip for the accountant.
Reports
Key figures per employee and period, as PDF.
Dashboard
Widgets you arrange yourself, personal per user.
Activity log
Who did what, when. Per office and per file.
Roles and permissions
Read or write per module, own records or office-wide.
Several offices
One login, switch between branches. Data separated per office.
GDPR tools
Export and anonymise per contact, duplicate detection on entry.
Built-in documentation
Guidance per module inside the CRM, for everyone who logs in.
Dutch and English
The product in two languages, own colour per user, also on your phone.
Dashboard
The start screen of the working day. Key figures, open tasks, pipeline, listings, website leads, and calendar in widgets you arrange yourself. Every widget clicks through to its module.
- Drag, resize, and colour widgets, personal per user
- Deals board and prospects board as widgets
- Checklist progress of your listings at a glance
dashboard
Open deals
18
Website leads
4
Tasks today
7
Pipeline
Checklist
18 Church St
Drag, resize, and colour widgets
Listings
Every property is a file, not a row in a spreadsheet. Details, media, documents, checklist, candidates, and communication stay together. New listing? Drop in the PDFs and AI pre-fills the details.
- AI document intake: EPC, certificates, and deed are read into a pre-filled listing
- Checklist with phases and assignee; recognised documents tick themselves off
- Room layout, EPC and asbestos, surroundings calculated automatically
- Photos, video, and floor plans; portfolio as cards, table, or map
- Clone a listing, mail the parties, communication and timeline per listing
listings / 18 Church St
For sale · Antwerp
18 Church Street
€ 429.000
Liveable
142 m²
Bedrooms
3
EPC
B · to 2034
video
AI intake: EPC, asbestos, and deed read from 3 PDFs
Publishing and portals
When the file is ready, you take it live. Your own website, Immoweb, Immoscoop, and Immomaps share the same source. Per channel you see the status and the last error.
- Your website waits for the checklist; portals you publish separately
- Immoweb, Immoscoop, and Immomaps from the file, with boost
- Publication brochure as PDF, visibility per field and document
publishing
Own website
Live · 128 viewsImmoweb
Online since 3 OctImmoscoop
Ready to pushImmomaps
Feed activeChecklist complete — brochure (PDF) ready
Your own website
ImmoCRM includes a public website for your office, on your own domain and with your logo. Listings, listing detail with photos, video, and map, selling, free valuation, search signup, and compare. Everything comes from the CRM and updates within seconds.
- Listings and detail page with carousel, documents, and location map
- Forms for selling, valuation, search signup, and contact
- Own domain, SEO and sitemap, page views back in the CRM
youroffice.be
Your Office
- Listings
- Sell
- Valuation
- Sign up
- Contact
Kerkstraat 18
€ 429,000
Featured
Statiestraat 4
€ 365,000
For sale
Leopoldlaan 22
€ 1,250 / mo
For rent
Own domain · live within seconds of saving in the CRM
Deals
The pipeline is the daily board, for sales and lettings. Drag a deal to the next stage and open the file for tasks, notes, and messages. Stages, colours, and extra fields are yours to define.
- Kanban with your own stages, colours, and gates per stage
- Triggers: automatic mail or WhatsApp on a stage change
- Default tasks on a new deal, create a listing from the deal
deals
New
Van Dam — studio
2 tasks
Viewing
Peeters — townhouse
mail on stage
Offer
Nguyen — duplex
offer: € 389,000
Prospects
New leads grow on their own board with their own stages first. Only when it gets serious do you turn them into a contact and a deal, without retyping anything.
- Separate kanban board with stages your office sets itself
- Link to an existing contact or grow into contact plus deal
- Tasks, notes, and mail from the prospect
deals
New
Van Dam — studio
2 tasks
Viewing
Peeters — townhouse
mail on stage
Offer
Nguyen — duplex
offer: € 389,000
Contacts and network
Buyers, sellers, tenants, and landlords, but also notaries, fellow agents, and your network. Every card has a search profile, a timeline, and a communication tab with all mails and WhatsApp conversations.
- Contact types from buyer to notary, with duplicate detection on email and phone
- Search profile per contact and candidate matching with your listings
- One mail to several contacts, export and anonymise per contact
contacts / Mira De Smet
Mira De Smet
Prospective buyerSearch profile · 3 beds · Antwerp, Mortsel · up to €450k
MatchesCommunicationTimeline
18 Church St — 92%
4 Station Rd — 81%
Website leads
Enquiries from your site arrive as a work queue: sale, valuation, search, listing question, or message. You reply by mail or WhatsApp, from the same file.
- One inbox for site enquiries, with automatic acknowledgement
- Reply by email or WhatsApp, with template, listing, and attachments
- Accept as contact, draft listing, or search profile; search signups automatically
whatsapp + mail + website
Website · valuation
14:02
WhatsApp · L. Janssens
13:40
Mail · notary, offer
09:11
Enquiry from your site · acknowledgement sent
Can we book a Saturday viewing for 18 Church Street?
Saturday 11:00 works. I’ll send the confirmation.
draft from template · AI rewrites on a button
WhatsApp and email
Two-way inbox for the conversations your office already has. Mail through your connected Google or Outlook account, WhatsApp through the office business number. Templates help; AI drafts a reply, but never sends on its own.
- Followed senders and keywords deliver mails with a draft reply
- WhatsApp button flows and automatic keyword replies
- Attachments, brochure, and planning link from every compose window
whatsapp + mail + website
Website · valuation
14:02
WhatsApp · L. Janssens
13:40
Mail · notary, offer
09:11
Enquiry from your site · acknowledgement sent
Can we book a Saturday viewing for 18 Church Street?
Saturday 11:00 works. I’ll send the confirmation.
draft from template · AI rewrites on a button
Calendar and viewings
Your Google or Outlook calendar inside the CRM, linked to contact and listing. For a viewing you send proposals; buyer, seller, and office vote. The chosen moment lands in everyone’s calendar.
- Planner all parties vote on, by mail or WhatsApp
- Invites with Google Meet or Teams, Brussels time
- See colleagues busy or free, appointments on the listing
planner / viewing
18 Church St — viewing
Google CalendarBuyer · Sofie · Seller · Jan · Office · Adam
Tue 9 Sep
11:00
2/3 votes
Wed 10 Sep
14:30
3/3 votes
Thu 11 Sep
16:00
1/3 votes
Confirmation by mail or WhatsApp · Meet link added
Decisions
Open actions from mail, WhatsApp, website, planning, tasks, and listings come together. You see what is urgent without five tabs, with colour as soon as the office response time is running out.
- One view of open items
- Urgency based on the response time you set yourselves
- Team view per agent for those allowed to see it
decisions
OverviewTasksPlanningWebsiteMailsWhatsApp
- Approve planning · 18 Church St38 h
- Reply to website lead · valuation20 h
- Mail: notary offer2 h
Office response time: 48 h
Tasks
Every task in the office in one view: on deals, listings, and prospects, but also loose office tasks. Assign to a colleague, reject with a reason, deadline with reminder.
- Table or board per person, tabs Open, Done, and Rejected
- Loose tasks such as “print flyers”, separate from any file
- Reminder one day before the deadline, badge in the sidebar
tasks
OpenDoneRejected
- Print open-day flyersAdamMon 13 Oct
- Call: Peeters — offerSofietoday
- Request EPC Statiestraat 4JanWed 15 Oct
Assign, reject with a reason, reminder one day ahead
Collaboration and signing
Several parties edit the same document from a template, with version history and approval. Then you place signature boxes on the PDF; each party signs through a personal link. The signed PDF lands on the listing.
- Templates for purchase promise, identification, and AML file
- Versions, comments, and approval per participant
- Sign through a link with mouse or finger, no external signing service
signing / purchase promise
Purchase promise — 18 Church St
Sofie · SignedJan · Link openedAdam · Approved
1. The sale price is € 429,000.
2. Transfer within 4 months of signing.
4. Condition: financing approval.
Sofie — signedJan — signature
- 14:12Sofie Signed through her link
- 11:40Adam Placed boxes on p. 4
- 09:15Jan Approved version 3
Signed PDF lands on the listing
Virtual staging
Turn an empty room photo into a furnished preview. Describe what you want in plain language, pick a whole room or place a single piece, and save the result on the listing.
- Style a whole room or place one piece on a region of the photo
- 3D studio and before-and-after slider
- Download as PNG or save to the listing media, weekly AI credit per office
staging
Before
After
“modern living room with sofa and coffee table” · whole room
Finances
The office’s own bookkeeping. Revenue from won deals, costs with receipt or invoice attached, totals per quarter and year, and a VAT overview. The export goes straight to your accountant.
- Link revenue to won deals, “still to invoice” at a glance
- Costs per category with attachments, VAT overview per quarter
- CSV and zip export for the accountant
finances / Q3 2026
Revenue Q3
€ 48,600
Costs Q3
€ 12,140
VAT payable
€ 7,657
- € 12,900
Commission 18 Church St
deal won
- − € 95
Immoweb boost
portals · attachment
- − € 240
Photographer Statiestraat
media · attachment
Export CSV + zip for the accountant
Reports
Pick an employee and a period and see at a glance what was done: new listings, deals, appointments, messages. With comparison against the previous period and a PDF to share.
- Per week, month, or custom period
- Key figures per person or for the whole office
- View or download the PDF, access per role
reports / Sofie · September
Sofie Claes
vs AugustNew listings
6
+2
Deals won
3
+1
Viewings
14
−3
Mails sent
52
+9
View or download PDF
Team and security
Not everyone needs everything. Roles decide per module who can read or edit, and whether someone sees their own files or the whole office. Data is separated per office; anyone working at several offices switches with one login.
- Permission matrix per module, own records or office-wide
- Several offices with one login, activity log per office
- Built-in documentation, Dutch and English, works on your phone
users / roles
RoleListingsDealsWhatsAppFinances
AgentWrite · ownWrite · ownWrite · own—
Back officeWrite · allRead · allRead · allWrite
One login · switch between Ghent and Antwerp
Custom
ImmoCRM can add workflows or features that fit your office. No module shop: we agree scope and timing in a demo.
- Workflows that match how your office already works
- Extra fields, stages, or steps on request
- Scoped in the demo, no extra pack to buy
ImmoCRM
Custom
ImmoCRM can add workflows or features that fit your office. No module shop: we agree scope and timing in a demo.